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Welcome to Car & General

- Car & General History -

Car & General is the company behind a wide range of power generation, automotive and engineering products in East Africa for 75 years.

Established in 1936 as Car & General Equipment Limited, it was initially located in Nakuru, Kenya before relocating to Nairobi due to rapid expansion. Initial objectives were to import and distribute automotive parts, white goods and re-treading. Tyre re-treading, introduced in 1941 was actually one of the pioneers of local industry.

In 1950, additional capital was raised to finance expansion and Car & General became a public company, floating its shares on the Nairobi Stock Exchange. In the mid 1960’s, branch offices in Kampala and Dar-es-Salaam were formed into separate subsidiaries – Car & General (Uganda) Limited and Car & General (Tanzania) Limited respectively.

In the 1990’s, there was a dramatic shift in the revenue base and today, 80% is from different businesses. Today, Car & General is a supplier of many globally renowned brands in generators, three wheelers, two wheelers, tractors, outboard engines, air compressors, laundry equipment, water pumps among others.

In October 2009, Car & General (Rwanda) Limited was incorporated in Kigali. Car & General incorporated in South Sudan in 2012.

Car & General is headquartered in Nairobi with branches in Mombasa, Kisumu, Nakuru, Kitengela, Eldoret, Kitale, Siaya, Kisii, Mpeketoni and Malindi. It has subsidiaries in Uganda (Kampala), Tanzania (Dar-es-Salaam) with branches in Arusha, and Rwanda in Kigali. As part of Tanzania´s operation, Car & General operates Kibo Poultry Products Limited one of the oldest chicken broiler farms on the African continent, situated at Moshi. Car & General is the master distributor for Cummins (gensets, engines & parts) in Kenya, Uganda, Tanzania, Rwanda, Ethiopia, Eritrea, Djibouti, Seychelles, South Sudan and Somalia.
Car & General - Generators | Motorbikes | Automotive | Engineering Products in East Africa

- Mission and Vision -

The ability to achieve our corporate objectives lie in our Vision, Mission and Values we have developed to keep us well focused.

Our Vision

Our brand vision is to provide power for better living and make customers smile on every street, in every town.

Our Mission

Our mission is to be the leading organization in East Africa in power generation, automotive and engine-related products.

Our Banner

Our banner is power for better living.

Core Values

Car & General has five main values that help to live up to commitments:

1) Customer focus – making customers smile in every street, every town.
2) Quality – No 1 or No 2 in all our markets.
3) Integrity – doing the right thing every minute, every day.
4) Innovation – doing it better today than we did it yesterday.
5) Empowerment – Africans doing business with Africans.

- Brands and Products -

Our product range covers power generation, automotive and engine-related products. These span several industries – industrial, agriculture, construction, finance, retail, domestic, tourism, petroleum, transport, mining among others. Car & General represents several reputable international brand names in East Africa.

They include Cummins diesel generators, TVS motorcycles, Piaggio three wheelers, Briggs & Stratton small petrol engines – water pumps, lawn mowers, generators, brush cutters, IngersollRand air compressors and light construction equipment, Kubota agricultural tractors, Mercury outboard engines, MRF Tyres, Garmin Satellite Navigation devices, Toyota forklifts, BT lifting equipment, Motorol Lubricants and Doosan excavators and wheel loaders.

Our journey from good to great means that we understand that customer focus is an issue of integrity we deliver what we promise – providing power for better living by delivering smiles and fulfillment to every customer.

In addition to the respected quality of these products, we hold knowledgeable and reliable parts and spares, coupled with timely and effective after sales service carried out by competent people. The strongest selling feature is the quality after sales service we offer. At Car & General, we do not only sell quality products, our continuous aim is to to effectively service everything we sell. We give product guarantee.

- Business Vision -

We want to be the market leader in the market. We also want to become a competitive regional firm. We believe we will achieve this since we have experience in supplying products in this market. We have also established a significant regional technical team in terms of sales and service and have the ability to support the necessary inventory.

- Strategic Objectives -

We have developed 5 strategic objectives under which we drive various activities to achieve the every six months - to achieve our financial objectives, to be the number 1 choice of customer, to be a great place to work, to be a regional organization and to be a good corporate citizen.

- Social Responsibility -

The company has a vibrant CSR policy. We have built two water dams at the Kenyan Coast worth Ksh 3 million to help residents of the arid areas. This is done in conjunction with the Lions Club of Kenya. We also run free eye clinics with the Lions Club across the country. With St. John Ambulance, we train boda boda riders on safety. Car & General has also signed memoranda of co-operation with various universities for technical collaborations. We also engage in philanthropic activities – we donate training engines to selected technical institutions and sponsor school games in various counties in Kenya.

- Looking Forward -

Car & General from its humble beginnings has become one of the top business firms in East Africa, playing an important role in regional development of commerce and trade. East Africa is a developing region and we must keep abreast with the changing environment. At Car & General, we are very positive of the future, we will continue to invest and expand into the region.

We have a strong management team, an excellent reputation and on-going support from our international partners. Over the next few years, we are looking forward to grow from strength to strength.

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